Incuriously.
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Incuriously.

Facts you were never looking for.

Not the edible kind

Cookie Policy

We use cookies. You're shocked, we're sure.

Last updated: January 2, 2026 — Still not chocolate chip.

Every website says "we use cookies" like it's a confession. It's not. Cookies are just small text files that help websites remember things. Here's what ours do. Spoiler: nothing sinister.

TL;DR (we know you won't read all this)

  • • Essential cookies: Make the site work. Can't turn off.
  • • Analytics cookies: Help us see what's popular. Anonymous.
  • • Preference cookies: Remember your settings. Convenient.
  • • No advertising cookies. We're not that kind of website.
  • • You can manage most of these. Instructions below.

What even is a cookie?

A cookie is a tiny text file stored on your device when you visit a website. It's not software. It can't read your files. It can't give your computer a virus. It's basically a Post-it note your browser keeps for later.

The name "cookie" comes from "magic cookie," an old computing term. We'd explain why, but this is already more than you wanted to know.

The cookies we use

Essential Cookies

Required for basic functionality

Always On

These cookies are necessary for the website to function. Without them, things break. You can't disable them because then you couldn't use the site. It's not a power grab, it's just physics.

Cookie Purpose Duration
session_id Keeps you logged in Session
csrf_token Security protection Session
cookie_consent Remembers your cookie choice 1 year

Analytics Cookies

Help us understand usage patterns

Optional

These help us understand which facts people actually care about (or don't). All data is aggregated and anonymized. We see "500 people viewed this fact," not "Sarah from Ohio spent 47 seconds on the octopus fact."

Cookie Purpose Duration
_inc_analytics Page views and navigation 1 year
_inc_session Session tracking (anonymous) 30 minutes

Preference Cookies

Remember your choices

Optional

These remember things like "don't show me that popup again" and "I prefer dark mode" (though let's be honest, the whole site is dark mode). Makes your experience slightly less annoying.

Cookie Purpose Duration
popup_dismissed Newsletter popup state 30 days
category_prefs Your category filters 1 year
reading_streak Your streak counter Forever*

*Until you clear your cookies, then we both forget.

Cookies We Don't Use

Things we actively avoid

None
  • Advertising cookies — No third-party ad tracking. Our sponsors get aggregate data, not your browsing history.
  • Social media pixels — Facebook, Twitter, etc. don't need to know you're here.
  • Cross-site tracking — We don't follow you around the internet. That's creepy.
  • Fingerprinting — We don't use browser fingerprinting. Too much effort, too invasive.

Third-party cookies

Some services we use might set their own cookies. We try to minimize this, but here's who might:

Stripe

Payment processing (if you buy something)

Their policy →

Amazon Web Services

Hosting and performance analytics

Their policy →

We can't control third-party cookies, but we've chosen partners who aren't privacy nightmares. If that changes, so will this list.

Managing your cookies

You have options. We respect that. Here's how to take control:

Browser settings

Every browser lets you manage cookies. Here's how:

Warning: Blocking all cookies might break things. Forms might not submit. Logins might not work. Preferences won't save. We're not saying don't do it. We're saying be prepared.

Updates to this policy

We might update this policy occasionally. When we do:

  • We'll change the "last updated" date at the top
  • For significant changes, we'll mention it in our newsletter
  • We won't sneak in anything dramatic without telling you

Questions?

If you have questions about cookies (the website kind, not baking tips), reach out:

privacy@incuriously.com

We'll respond. Eventually. We're not ignoring you, we're just... incurious about our inbox.

Since you made it this far, here's a cookie fact:

The first web cookie was created in 1994 by Lou Montulli at Netscape. Its original purpose? To check if visitors had already been to a website. 30 years later, we're still explaining what they are.