Incuriously.
0
Incuriously.
Facebook Reddit LinkedIn

Facts you were never looking for.

Advertising

You probably don't need to advertise here.

But 2.4 million people who never asked to be smarter open our emails anyway. Your call.

Fine, tell me more
The uncomfortable truth

In a world drowning in AI slop, human curation is a luxury.

Everyone else:

  • ✕ AI-generated content farms optimized for impressions, not intelligence
  • ✕ Clickbait headlines designed to enrage, not enlighten
  • ✕ Ads sandwiched between conspiracy theories and weight loss tips
  • ✕ Audiences scrolling past with glazed eyes and zero recall

Us:

  • → Every fact researched, verified, and written by actual humans
  • → An audience that reads to the end (they can't help it)
  • → One sponsorship slot per day. Scarcity creates attention.
  • → Brand association with intelligence, not influencer drama
Numbers we didn't make up

Not that you asked.

2.4M
Daily readers
Who never asked for this
68%
Open rate
Industry avg: 21%.
4.2%
Sponsor CTR
Industry avg: 0.4%. Hm.
$142K
Avg. household income
Educated and employed
The people ignoring your ads elsewhere

Surprisingly intellectual. Annoyingly affluent.

Our readers are the kind of people who correct Wikipedia articles and actually finish books. They've got disposable income and poor impulse control for clever products.

Overeducated

78% have a bachelor's degree or higher. They'll actually understand your product.

Gainfully employed

Tech, finance, creative industries. The people who buy things online without blinking.

Global reach

US, UK, Canada, Australia, Germany. English-speaking wallets worldwide.

What you'd get

Your sponsored fact. If you must.

One daily slot. Native placement. Written by our team to match our voice—because your marketing copy probably wouldn't survive here.

Sponsored Your Brand Here
Shop Now

The LEGO Star Wars Millennium Falcon has 7,541 pieces — more than any other LEGO set ever made.

It's the largest, most complex LEGO set in existence. Takes 25+ hours to build. Costs more than your first car. Perfect for adults who've given up on their dreams but not on plastic bricks.

Seen by 2.4M readers Avg. 68% open rate

Daily Sponsored Fact

Prime placement in our daily email and website hero.

From $8,500

Archive Placement

Persistent presence in our fact archive grid.

From $2,500/week

Category Takeover

Own an entire category for a week. Science, History, etc.

From $15,000
Brands who took the chance

They didn't have to. But they did.

We don't do case studies. They either came back or they didn't. (They came back.)

Get in touch

Still here? Fine.

Fill this out if you must. We'll respond within 48 hours. Probably.

No salespeople will call you. We don't have any.